Paganism & Wicca - What Does Juju Mean?

Juju is an African term, which may have originated in Hausa, originally referred to a priest-king. 


  • It also alludes to the ancestral spirits of previous priest-kings, as well as the power encapsulated in amulets, fetishes, and other sacred artifacts. 
  • So, theoretically, juju related to particular human people, both alive and deceased, and their residual power that might be focused in an item via ceremony. 
  • The depth and intricacy of this word were misinterpreted by Europeans, who attributed it to the amulets and artifacts themselves. 


In other words, juju is the force that is focused, preserved, and nurtured inside holy things, not the things themselves.


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